• Bridging AI Skills Gaps in Marketing Education: Prompt Engineering as a Key Competency 

  Torkestani, MS; Dose, D; Mansouri, T (Routledge, 2025)

  The advancement of artificial intelligence is reshaping the marketing landscape, underscoring the need to integrate prompt engineering into marketing education. This study presents a conceptual framework for embedding ...

• Dynamic analysis of the proportional order-up-to policy with damped trend forecasts 

  Li, Q; Gaalman, G; Disney, SM (Elsevier, 21 April 2025)

  We study the bullwhip behaviour in the proportional order-up-to (POUT) policy with non-stationary autoregressive integrated moving average (ARIMA) demand. We build a state-space model of the POUT policy where the damped ...

• International perspectives on the meaning of engagement in biotechnology risk assessment: the case of gene drive 

  Hartley, S; Stelmach, A; Kokotovich, A; et al. (Routledge, 21 April 2025)

  Biotechnology remains challenging for risk assessors. The risk assessment of genetically modified organisms was the locus of considerable, acrimonious, and politicised debate and subjected to intense scrutiny. Since then, ...

• “Looking at the big picture”: A qualitative study of ethics in science communication and engagement 

  Wilkinson, C; Parker, M; Farrell, M; et al. (SAGE Publications, 21 April 2025)

  Ethical issues arise in many communication and engagement settings. Such issues can, however, fall into the gaps between what is seen as “research” and what is seen as “dissemination.” Semi-structured interviews (n = 17) ...

• Applying the Smart Literature Review to supply chain and logistics research 

  Williams, T; Wood, Z; Maull, R (The Chartered Institute of Logistics and Transport (CILT), 6 August 2024)

  Purpose We apply a smart literature review to supply chain and logistics research to demonstrate approaches to the use of machines in academic research projects. Research Approach The work uses machine learning ...

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